Thursday, August 21, 2003

As if the California recall wasn't enough of a circus, research shows that candidate name order on the ballot will make a difference in the election. In the 2000 presidential race, W got a 9% bump when he was listed first on the ballot.

This opens up the issue of ballot order in all elections. Election officials are going to have to format and distribute ballots so that any name-order bias is balanced out.

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