Making Choices

There is actual science supporting the best method of making a choice. When we place all the options on the table at once (simultaneous choice), we can become overwhelmed by the possibilities. When we use the A-B method (sequential elimination) in which we start with a choice between just two alternatives then comparing that choice with another alternative, and repeating until all choices are evaluated, we tend to hang on to an earlier, poorer choice just because we have invested decision energy into it.

The best way is to divide the array of choices into sets of four. Then look at each set and select the best of the four. Next take the winners of the first pass across all the sets, regroup them into sets of four and repeat the process until a final winner is determined (sequential tournament). It's easier to evaluate the best in a set of four and we don't get overly invested in a decent choice and miss the best choice.