Wednesday, February 09, 2022

Conspiracy Theories

Jeffrey Kluger explains the attraction of conspiracy theories and how to avoid it.

Occam's Razor (simplest explanations closest to truth). Conspiracy theories are not simple. People experiencing loss attracted to them. Emotional poultice, can't blame yourself so blame others. Attracts less well-educated and less affluent. Attracts those who want to be special or stand out from the crowd. The pop up when small things cause big changes. Hard to accept the disproportionate effects. Shared beliefs are like gang tattoos. You are not only special but the group you are in is special.

Can't change them by criticizing or mocking. It drives them deeper. Best to be non-judgmental an explore the consequences of the beliefs. A good education can inoculate the mind against conspiracy theories.


A 14th-century philosopher and Franciscan friar, William is celebrated for developing the “law of parsimony,” better known today as “Occam’s razor.” According to the razor principle, the simplest explanation for an event is almost always the best; shave away any extraneous assumptions, and what you’ve got left is usually the truth.

That’s not exactly the way conspiracy theorists think. Either Barack Obama was actually born in Hawaii, or an international plot unfolded over multiple decades to conceal his Kenyan birthplace and install him in the presidency. Either vaccines are safe and effective, or every major hospital and health organization in the world is covering up the fact that they actually cause autism. Never mind the razor — conspiracy theories are nothing but extraneous assumptions.

The most common theories are the ones that follow the eddies of politics. As a broad rule, a party or group that’s out of power will be more inclined to believe in conspiracies than a group that’s in power.

“Conspiracy theories are for losers,” says Joseph Uscinski, associate professor of political science at the University of Miami and co-author of the 2014 book American Conspiracy Theories. Uscinski stresses that he uses the term literally, not pejoratively. “People who have lost an election, money or influence look for something to explain that loss.”

A lot also depends on demographics, with belief in the theories generally inversely related to education and wealth. One survey showed that about 42% of people without a high school education believe in at least one conspiracy theory, compared to 23% of people with a post-graduate degree. A 2017 study found a household income average of $47,193 among people who were inclined to believe in conspiracy theories and $63,824 among those who weren’t.

“In this case, conspiracy theories can be like emotional poultices,” says Joseph Parent, a professor of political science at Notre Dame University and Uscinski’s co-author. “You don’t want to blame yourself for things you may lack, so you blame anonymous forces instead.”

subjects either took a survey designed to measure their desire for uniqueness or wrote an essay on the importance of independent thought. By significant margins, those who tested high on the need to be special or were primed to feel that way by writing the essay were also more inclined to believe in various conspiracy theories.

“A small part in motivating the endorsement of…irrational beliefs,” the researchers wrote, “is the desire to stick out from the crowd.”

That partly explains why evidence that refutes the theories rarely changes any conspiracy theorists’ minds, since surrendering the belief means surrendering the specialness too.

In some cases, the very nonsense of conspiracy theories may actually be an attempt to make the world make more sense. After a national trauma — the assassination of President Kennedy, say — something called the “proportionality bias” may take hold, as the mind recoils at the idea of small causes leading to such massive effects. So the fiction of a CIA or Mafia conspiracy takes the place of a lone gunman who was able to get to the President. The more people who join the circle of believers, the less likely any one of them is to break away.

“Group affiliation becomes central,” says Parent, the Notre Dame professor. “The beliefs almost become like gang tattoos.”

Recent research suggests that the worst way to change the minds of the conspiracy crowd is to criticize or, worse, mock their beliefs. That only puts them on the defensive, making them less rather than more likely to change their minds. What may work better is non-judgmentally discussing the consequences of believing in conspiracy theories. In the case of vaccines, that can mean showing parents pictures of children with measles, or describing the deadly effects of preventable diseases.

Intervening early with facts can also make a difference. Children who learn the science behind vaccines or global warming are less likely to believe in conspiracies when they encounter them later in life. Catch the conspiracy bug first, and the infection can be hard to cure with even the heftiest later doses of science.

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