It's the "Persuadables"

 John Feffer examines the roots of right-wing successes.

Sure, the far right attracts plenty of “deplorables” from outright racists and homophobes to QAnon crackpots. But far more of those who support candidates like Kari Lake and her global counterparts — Giorgia Meloni in Italy, Jair Bolsonaro in Brazil, and Narendra Modi in India, among others — are actually “persuadables,” voting in their perceived self-interest based on perfectly real economic and political needs. By courting such voters, the far right has managed to pivot from the fringe to the mainstream.