Tension Between Individualism and the Good of Society

Psychology has shown that the more choices we get to exercise, the more we feel independent and empowered. The dark side of that is that we are less likely to be committed team players. 

When people think of themselves as independent, they are less likely to tolerate harassment or discrimination, more willing to raise their voice, and more willing to negotiate better conditions for themselves."

However, the increase in individualism can potentially have negative consequences for the collective well-being.

"Choice is good for the individual but could be bad for society," Madan explained. "As people become more independent and more individualistic, more self-interested, it becomes more difficult to take collective action.