Thursday, October 21, 2021

What Democrats Need to Do

 David Brooks has some ideas.

Are Democrats up for such a tough (and expensive) fight? Many liberal voters have taken a step back from politics, convinced that Mr. Trump is no longer a threat. According to research conducted for our super PAC, almost half of women in battleground states are now paying less attention to the political news.

But in reality, the last election settled very little. Mr. Trump not only appears to be preparing for a presidential campaign in 2024; he is whipping up his supporters before the 2022 midterms. And if Democrats ignore the threat he and his allies pose to democracy, their candidates will suffer next fall, imperiling any chance of meaningful reform in Congress.
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Having underestimated Mr. Trump in the first place, Democrats shouldn’t underestimate what it will take to counter his malign influence now. They need a bigger, bolder campaign blueprint to save democracy that doesn’t hinge on the whims of Congress.

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Where possible, Democrats should sponsor plebiscites to overturn anti-democratic laws passed by Republicans in states. They should underwrite super PACs to protect incumbent election officials being challenged by Trump loyalists, even if it means supporting reasonable Republicans. Donations should flow into key governor and secretary of state races, positions critical to election certification.
The good news is that liberals do not have to copy what the right is doing with its media apparatus — the font of falsehoods about voter fraud and a stolen election — to win over voters. Democrats can leapfrog the right with significant investments in streaming video, podcasting, newsletters and innovative content producers on growing platforms like TikTok, whose audiences dwarf those of cable news networks like Fox News.
Issues like racial justice, the environment and immigration are already resonating online with audiences Democrats need to win over, such as young people, women and people of color. Democratic donors have long overlooked efforts to fund the media, but with so much of our politics playing out on that battlefield, they can no longer afford to.

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