Wednesday, August 04, 2004

Bush's grim poll numbers

As interpreted by William Saletan:

Given how close Kerry is to 50 percent, Bush can't afford to let Kerry solidify his support. But that's exactly what Kerry is doing. In ABC polls since June, the percentage of Kerry supporters saying there's a good chance they'll change their mind has fallen from 12 to 5 percent. That's two points lower than the percentage of Bush supporters who say the same. In ABC's pre-convention survey, only 72 percent of Kerry's voters supported him strongly. In the post-convention survey, that number has risen to 85—virtually equal to Bush's 86.

Four years ago, based on numbers less grim than these, I said Bush was toast. Gore had passed Bush, and I thought the numbers couldn't turn around. I was wrong. They could, and they did, and they could again. But this time, Bush is the incumbent. It's hard to imagine what he can say from here on out that's going to change people's minds about him. And it's hard to imagine what he can say about Kerry that he hasn't already said in scores of millions of dollars worth of ads. At the very least, it's Kerry's race to lose.

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